We’re excited to welcome two new faces to the TMN team this week! 🎉
Continuous scrolling has rolled out on mobile for the US, with talk of it expanding into other countries soon too.
Sarah Finlay Smith joins us as Account Manager in our AV team. A self-described “Stereotypical Scot”, Sarah moved to the North East two years ago, bringing with her several years of account management experience and a passion for all things radio 📻
This recently launched start up food business gives us an opportunity to showcase our digital media knowledge across paid social, search and Amazon.
“What’s a good click through rate?” 🤔
“Is this CPC lower than our competitors?” ⬇️
“What is the benchmark for conversion rates?” 🧐
This time Broad Match Modifier keywords are being phased out, with the matching behaviour of Phrase match expanded to cover these search queries.
Interesting report from Facebook into the importance of diversity and representation in advertising.
This time Responsive Search Ads are becoming the new default ad type for Search campaigns, continuing the trends towards increased automation over the past year.
Their latest Content Trends reports highlights the major shifts in consumer interests and behaviour over the past 12 months, with a number of key topics seeing significant growth on the platform.